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From its inception to the present and into the future, Honda aims to be a brand in harmony with people worldwide, guided by its unique philosophy.

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LATEST NEWS

Honda Motor Co. (Middle East & Africa) announces key 2026 Motorsports activities, as season kicks off with WorldSBK at Phillip Island Circuit

We are excited to announce the 2026 Honda Racing season across MotoGP, World Superbike, MXGP, XTrial, BSB, Formula One, and IndyCar. Our teams are ready to push the limits of performance, innovation, and speed, building on Honda’s legacy of racing excellence.

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Experience Day

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Honda turns Dubai Autodrome into CBR performance arena

Dubai Autodrome took on a distinctly high-octane edge as Honda Motor Co. Middle East & Africa transformed the National Circuit into a dedicated SuperSport playground, hosting its CBR Experience Day for customers, media and invited VIP guests.

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Dubai Sofitel

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Honda Showcases Its Past, Present and Future Through an Immersive Brand Experience in Dubai: EVERYTHING Honda at Sofitel The Palm

From Honda Marine Sea Trials to New Automotive and Motorcycle Highlights, the Experience Brings the Brand’s Innovation to Life Across Land and Sea.

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Formula 1 Japan

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Honda Begins New Formula One Chapter with Aston Martin Ahead of 2026 Season

Honda Motor Co., Ltd. today announced the official launch of its works partnership with the Aston Martin Aramco Formula One Team, confirming Honda’s return to the FIA Formula One World Championship from the 2026 season as a power unit supplier.

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