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OUR BRAND

From its inception to the present and into the future, Honda aims to be a brand in harmony with people worldwide, guided by its unique philosophy.

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Dubai Sofitel
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Abu Dhabi GP
Dubai Sofitel

LATEST NEWS

Honda Showcases Its Past, Present and Future Through an Immersive Brand Experience in Dubai: EVERYTHING Honda at Sofitel The Palm

From Honda Marine Sea Trials to New Automotive and Motorcycle Highlights, the Experience Brings the Brand’s Innovation to Life Across Land and Sea.

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Formula 1 Japan

LATEST NEWS

Honda Begins New Formula One Chapter with Aston Martin Ahead of 2026 Season

Honda Motor Co., Ltd. today announced the official launch of its works partnership with the Aston Martin Aramco Formula One Team, confirming Honda’s return to the FIA Formula One World Championship from the 2026 season as a power unit supplier.

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HRC Monster

LATEST NEWS

Tough Opening Stage Tests Monster Energy Honda HRC as Dakar Rally Gets Underway

Stage one of the Dakar Rally delivered an immediate and uncompromising test for the Monster Energy Honda HRC riders, as the first full day of competition unfolded over a challenging 305 km special stage from Yanbu.

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Abu Dhabi GP

LATEST NEWS

Valiant Verstappen Pushes Norris Right To The Wire After Abu Dhabi Grand Prix Win

The 2025 F1 Season Finale was a dramatic showdown, with Max Verstappen dominating from pole position and winning the race. However, he narrowly missed the World Championship by two points. Teammate Yuki Tsunoda’s efforts to hold off Lando Norris were undone by a penalty, ending Honda and Red Bull’s era of dominance in Formula One.

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